During halftime of game five of the NBA Finals Jay-Z announced the release of his newest album “Magna Carta Holy Grail.”
The spot, 3 minutes in length, is a bit of a behind-the-scenes look at the production of the album and a taste of some of the songs. It’s also a promotion for Samsung.
Jay says in the spot that the Internet has opened up new methods for releasing music—“it’s like the wild west, the wild wild west,” he says. So the album will be available through an app to 1 million Samsung Galaxy users on July 4, three days before the general public will abe able to buy it. According to the WSJ, Samsung paid $5 million for the rights to give away the album to its users.
This from Bloomberg:
“People primarily buy smartphones about once every two years on regimented schedules, so Samsung isn’t going to drive many sales from this specific promotion.
Instead, it’s hoping that the next time someone’s contract is up, she’ll remember that Jay-Z exclusives are the kind of thing she can expect to hold over her iPhone-toting friends if she buys a Galaxy phone.”