and 5 Vine Tweets are sent every second, according to an Unruly Media research report.
Data was collected from March 22, 2013 to April 22, 2013 and included over 10 million Vines. We think this is powerful evidence that supports a trend we’ve been seing: engaging content, even if it’s only 6 seconds long, is always shared more than interrupting content.
Here are some of the results
- On average, 5 tweets per second contained a Vine link;
- Weekends are the most popular time to share Vines. In fact, in most cases, they are more popular than all the previous weekdays combined;
- Branded content accounts for 4% of the Top 100 tracked Vines (in comparison, only 1% of content is branded in the Unruly Viral Video Chart Top 100 Most Shared Videos);
- Between 10-11 am EDT is when most Vine activity occurs;
- Out of the 10 million Vines sampled, only 433 had more than 500 tweets, 176 had over 1,000 tweets and just 51 had more than 2,000 tweets;
- The largest number of Vine tweets during the sample period (19,667) was sent on Monday, April 15 at 3-4pm EDT – just after the Boston Marathon explosions;
- The number one Vine tracked over the period had 47,000 tweets, while the 100th most shared Vine video had 1,400 (see link below for top 100).
“This data can really help brands determine a strategy for using Vine in their marketing efforts. We have already seen brands like General Electric, adidas, AT&T, Volvo, Pepsi-Co and GAP adapt to the platform,” said Matt Cooke, CTO and co-founder at Unruly. “Vine is being used in a very complementary way to Twitter, with the 6-second video becoming the ‘ad’, much like the 140-character tweet.”