Showing 29 posts tagged audio
Session Overviews from F. 3/8/13
Listen to an overview of the first three sessions we attended:
Lean Forward, Lean Back: Tablet News Experiences
This panel was about the future of podcasting.
Colin Anderson moderated a panel that included Roman Mars of 99% Invisible, Helen Zaltzman of Answer Me This, and Jesse Thorn of the Maximum Fun network.
The key takeaways:
- The market for podcasts is not saturated
- It’s a multi-step process to listen; when this changes, more people will get into podcasts
The panel stayed for at least 30 minutes beyond the end of the session, answering questions and chatting with attendees. It was a star-struck moment for all the podcast junkies in the room, Alex included.
Happy Valentine’s Day!
Stories of people going to extremes to find and pursue love.
Failure is Necessary
This quote about creativity was adapted from Peter Infante’s Butler/Till University class: Creative Problem Solving.
Narrated by Christine Falcipieri.
Don’t Worry, Be Positive!
Christine shares her outlook on being positive and a few ways she incorporates positive thinking and behaviors into her daily life.
Check out one of her recommendations: http://soundcloud.com/btmedialab/christine-falcipieri
Innovative Experiential Marketing
Mobile Media Enterprises
Occasionally you find a media vendor that is highly innovative and highly collaborative-–which makes them a great resource to us in both our client work and our continued education.
Mobile Media Enterprises (MME) fits that description, so we brought in Bob Lewis, founder and Chief Performance Officer, to spend the day at Butler/Till. MME applies direct response thinking to live events. As such, everything they do is highly measurable and actionable. They offer two types of programs: 1) a suite of existing target-specific events into which advertisers can be integrated, and 2) customized events built from the ground up.
Our reporter Alex Weiser sat down with Bob for a closer look at Experiential Marketing and the work MME does so well.
