“The human mind, after all, has the creative impulse built into its operating system, hard-wired into its most essential programming code. At any given moment, the brain is automatically forming new associations, continually connecting an everyday x to an unexpected y.”
- Jonah Lehrer, “Imagine: How Creativity Works.”
Welcome to the Butler/Till Media Lab. You’ll find goggles in the cabinet on your right, and lab coats to your left. Let’s get started, shall we?
Be sure to join us as we distill the brilliance of today’s new media and marketing possibilities. This is our space for exploring the elements of great communication in all its forms: from television and other traditional modes to apps and the rest of the web. We’ll talk about where media is going, and give examples of how it’s effectively used; we’ll focus on a new theme each month and share what’s inspired us along the way. You can expect to see videos, listen to audio stories, read posts, and more.
So, open up some cabinets and get acquainted with the lab: we’re looking forward to sharing the ideas that are percolating in our beakers.
Powered by creativity at Butler/Till
