In the ever-evolving media world it is essential to capitalize on an opportunity when it presents itself. It is becoming more evident that outbound marketing shouldn’t be the only approach a business takes; especially without a large paid advertising budget.

This article, via HubSpot, speaks to inbound marketing (owned marketing). It highlights the benefits of auto-publishing your blog to your company’s social properties, as well as the benefits of using a social media publishing tool to schedule sharing. For example, companies that automatically publish their blog posts to social media get 50% more leads than companies that don’t.

We feel that pull marketing is vital to most brands. Inbound marketing promotes conversation the same way social does, and with the way people interact with media now, you must create a dialogue.

So, how do you use this information to maximize your blog’s effectiveness through social media promotion? This article offers five great tips for creating and sharing effective content.