Jeff Jarvis darn well knows how to make a point.

In this blog post, Jarvis wholly confronts both sides of the strife surrounding NBC’s coverage of the 2012 Olympic Games: NBC’s and #nbcfail’s.

#nbcfail: “The people formerly known as the audience have a voice and boy are they using it to complain about NBC’s tape delays of races and the opening ceremonies, about its tasteless decision to block the UK tribute to its 7/7 victims, and about its commentators’ idiocies.”

NBC: “The counterargument has been an economic one: NBC has to maximize commercial revenue, which means maximizing prime time viewership, to recoup the billions paid for the rights to broadcast, billions that pay for the stadiums and security and ceremony. The argument is also made that NBC’s strategy is working because it is getting record ratings. “

What does this mean for media?

“The bottom-line lesson for all media is that business models built on imprisonment, on making us do what you want us to do because you give us no choice, is no strategy for the future. And there’s only so long you can hold off the future.”