Mobile Media Enterprises
Occasionally you find a media vendor that is highly innovative and highly collaborative-–which makes them a great resource to us in both our client work and our continued education.
Mobile Media Enterprises (MME) fits that description, so we brought in Bob Lewis, founder and Chief Performance Officer, to spend the day at Butler/Till. MME applies direct response thinking to live events. As such, everything they do is highly measurable and actionable. They offer two types of programs: 1) a suite of existing target-specific events into which advertisers can be integrated, and 2) customized events built from the ground up.
Our reporter Alex Weiser sat down with Bob for a closer look at Experiential Marketing and the work MME does so well.