Michael, Mary, and Ben checked out the “What’s Working Now: Critical Email and Emerging Media,” session at the Direct Marketing Association (DMA) Conference in Las Vegas this week. In that session, Ben learned the essentials of a successful email campaign - He shared his notes with us below.

The Three Most Important Elements to Creating a Successful Email Campaign:

1) Exclusivity - Subject lines that convey a sense of exclusivity generate a 22% higher open rate. (Words like: secret)

2) Urgency - subject lines that convey a sense of urgency have a 34% higher open rate. (Offer expires today)

3) Focus - limit the links/action the user can take on the email/landing page to increase conversions

Click here to find out more about the DMA Conference: http://www.dma12.org/